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Eric's Podcast
Welcome to Eric's Podcast – a journey through faith, life, and the lessons that shape us. Join Eric as he shares personal stories, reflections, shares insights that inspire hope and encourages. Whether you're navigating life's challenges or seeking motivation this podcast offers a blend of authenticity, inspiration, and thought-provoking conversations.
New episodes drop every week! Don't forget to like, subscribe, and hit the notification bell to stay connected on this journey of faith and discovery. Let’s walk this path together.
Eric's Podcast
S2 #8 Empowering Women Entrepreneurs: Kaylea's Journey from dealing with Abusive Relationships to Thriving Business Strategies
Unlock the secrets to balancing professional success with personal well-being as we sit down with the inspiring Kaylea, a seasoned coach dedicated to empowering women entrepreneurs. This episode promises to transform the way you approach your business and life, as Talia shares her journey from supporting women through challenging relationships to understanding the unique hurdles posed by hormonal cycles. We dive into her innovative initiatives, like a thriving Facebook group that helps women navigate entrepreneurship while maintaining mental and emotional health.
Transitioning from a stay-at-home mom to a successful entrepreneur can be a daunting journey, but it's one filled with potential for growth and triumph. Listen to personal stories of discovering platforms like Upwork.com, leading to managing multiple seven-figure businesses. We tackle the delicate art of balancing work and family life—setting boundaries, fighting the persistent imposter syndrome, and ultimately recognizing and using your unique skills and perspectives to make a meaningful impact in the world.
Join us as we explore productivity strategies that align personal and professional lives with natural cycles, enabling you to maximize success without burnout. Discover the power behind scalable business models such as courses and masterminds, and the importance of emotional connection in marketing. As the episode comes to a close, we express our gratitude to Talia for her invaluable insights and look forward to future collaborations that promise to continue inspiring our listeners on their entrepreneurial journeys.
Eric's Podcast.
Hello, ladies and gentlemen, and welcome back to another episode of the Eric's Podcast. I'm your host, Eric, and joining me in the studio today is Talia, who is a master's in psychology, has over 14 years of experience in coaching women entrepreneurs to grow and build their businesses through communities, masterminds and courses. Thank you so much for joining me in the studio today. Good to have you. How are you doing?
Speaker 2:Oh, I'm doing really good. It's been an awesome year so far. How are you doing?
Speaker 1:What have you been up to this week that's made it awesome? Any breakthroughs or goals that you broke this past week, or goals that you broke this fast week?
Speaker 2:Yeah, yeah. So I recently opened up a free Facebook group for women entrepreneurs because I really wanted to spread some more knowledge and wisdom to them, and we just went and did our first live with the group and it went really well, and so I'm really excited. Next week we're doing another live and it'll just continue to go from there, and at the same time, we decided to start actually launching a product for a client. It's going really well with them as well, so it's just been really productive.
Speaker 1:You must feel so good right now and creating. You must be at that high.
Speaker 2:Oh yes, absolutely, when you are able to just positively impact one person's life. That's what gets me going. I'm like if one person sees this and knows this is for me, me, I need to know more. This has, you know, awakened my insight into what's really going on in my life and how I can change it let's do it, I'm like, yeah, like so tell me about your facebook.
Speaker 1:Go on, yeah, tell me a little bit more about. What is it focused on? Um, what kind of drove you to want to create this group and, like, what's the goal for it? That kind of stuff.
Speaker 2:Yeah, so it's, as I said, for women entrepreneurs, and that's you know. Obviously, a personal thing for me is that I love helping other women grow their businesses succeed, change their lives around, and that involves everything from getting out of unhealthy relationships to actually looking at how their business is structured, what they could do differently in their business, how they can better show up for themselves, their family, their clients, and so I decided, like I really need to get more information about this out there.
Speaker 2:I really want to help more people learn. Get more information about this out there. I really want to help more people learn. And so the Facebook group came about, because I discovered that I was living my life incorrectly for very long, in that I live it on a 24 hour cycle day, so the general male day, whereas with women, our hormones get us fluctuating in our energy and our focus all throughout the month. And, instead of actually taking the time to slow down when I needed to, I was still chugging out work that I had set up weeks prior and found out that I was exhausted. I was approaching burnout and overwhelm. I kept feeling like I had to continue to produce work and chug it out and be super efficient and productive, and I just found I was exhausting myself more and more because my body was literally like, hey, I need to rest, and I'm over here like, screw, rest, I'm going to just put out more work and it, you know, I mean, it's kind of a good kind of like. And why am I so?
Speaker 1:tired. That's kind of the option of our spirit, though right, like you just want to. You want to get it done, you want to keep doing it done. And your body? And I have never thought about it the difference for women versus men in terms of the hormone and the cycles and all that Never actually thought about that. That's a great. That's a very, very good point. But also I know for myself I will reach burnout very easily if I don't take a step back and take a breather. But you, um, but, but you're right, it's like I don't want to do that. You know, like you almost have to. What do you have to do? Like you have to, you have to, like prick your brain or something to be like it's okay to take a break. It's actually better for you to do that versus keep going. But how do you do that?
Speaker 2:Oh, you block it out in your calendar, you make it real Like this. This idea of like a break sounds really nice. And then you get into the entrepreneurial spirit. You're like I have so much to do. There's always more to do. And so you're like if I'm not working on my business, then am I really wasting time? I shouldn't be taking time to play video games. I should be working on my business. I shouldn't take time to go out to the social event when I should be working on my business. Right, and it becomes so easy to just only work on your business and everything else starts to fade. And that can be beneficial when you're going through a hard point and really need to ramp up your business success. I understand being like I'm going to focus on grinding at this point so I don't have to do it later. That's understandable.
Speaker 2:But if you don't actually block out your calendar and say like take a freaking break true it's not gonna happen, right it's. It's gonna be like that side thing. Oh, I don't need to take a break.
Speaker 1:I'll take a break later, yeah, and but later never comes um trauma and getting and and coaching um women who might be in some kind of abusive relationship or something like that, and can go into a little bit of for the listeners, some detail on like how does the first of all, how do you even identify that you're even going through something like that? And then second, I would say how and your own like experience how do you, um managed, manage that.
Speaker 2:How do you, do you break away from that? In the beginning they have love bombed you, they're super supportive of you and your dreams. And then it's a little bit at a time where they start to separate you from your friends. They start to separate you from your family, your support system. Now you're only dependent upon them, and that's when the negative relationship starts to occur, is when they start treating you badly. They start calling you names.
Speaker 2:You guys actually start yelling all the time they throw things at you, they put hands on you, whatever it may be right, but you've spent years of them loving you, so this one time I should just let it pass, because I'm not going to waste the years of this strong love we've built. In reality, that was all lie. That was just so that they could get you comfortable to then do what they really wanted to do, which was control the relationship, control you in whatever way that means, and really taking awareness of going. What is love? How does love treat me? And anything outside of that?
Speaker 1:I'm not going to fall into that like. So, um, because I would imagine that not all relationships start off with one or the other with this big scheming plan of I want to. Isn't it possible that, um, that, that that that plan could occur at any point, to where that starts to get steamy? But at the beginning Wouldn't you say that you know, I don't know, I mean, I can't assume that everybody Starts off exactly like that right, like some part of it would be real At the beginning, at least you believe, both people believe that it's real. Right, they might not know what their underlying intention really really is because you're on. Does that make sense? What I'm trying, what I'm getting pointing out?
Speaker 2:I think yeah, I certainly think, like when, looking at my situation, I do think that at some point my ex thought that it was real in the beginning that they really loved me. But their actions continue to demonstrate, even at the beginning, that they were not. I didn't. I wasn't aware of the actions in the beginning because I was being so love bomb that I was oblivious to the fact that they were busing people in from out of state to have relationships with them, you know. So it's like in my case.
Speaker 1:He was scheming from the start I just wasn't aware of it, and stuff that are trying to tell you that it's okay.
Speaker 2:It's okay, you don't worry about it yeah yeah yeah, and I come from a long line of trauma and that, like, I had childhood trauma as well, which certainly shaped the attention and the relationships that I sought, and so I accepted that kind of love because I honestly didn't think that love was, you know, the fairytale. Love existed. I had no clue, I thought that that doesn't exist. This is what exists. Fighting that's how you demonstrate you love. Somebody is yelling at them.
Speaker 1:Wow.
Speaker 2:That's kind of where I had come from, so I was accepting it for so long that it was so easy, I think, to allow it to happen. And what really broke me out of it is going this is not love, because I'm not being treated well, I'm not being treated like they actually love me and if I continue to stay here, I'm letting it be known that that is the love that I'm accepting.
Speaker 1:Did that kind of trigger when you had your two-year-old I think you mentioned that in the bio here. Do you think that definitely kind of moved you into the question of what is actually love, because this beautiful baby is loving me unconditionally and all of this stuff and that kind of like almost take the blindfold off in a way?
Speaker 2:Oh yeah, they came into the room while my ex was holding me down screaming in my face and my mom told me a story of where that had happened, with my father and my sibling had come in, and that's when she realized she needed to leave him. And so when it happened to me, I was like, girl, I am repeating this cycle and my child is seeing this, my two-year-old. They soak up everything and I can't let them think that this is love, that this is actually how you treat someone, how you are to be treated, and if not now, when am I going to get out? Like that was like the strongest point where, like I need to get out because my child deserves a way better example of what this is. So it wasn't even really for me. I wasn't like I should get out because I deserve love.
Speaker 1:It was I should get out because my child deserves to see what so take me through did were you, at the same time um trying to start your coaching career, at the same time as all this was happening?
Speaker 2:yeah. So when I left I you know I had a two-year-old I was like I have to figure out how to actually care for my child by myself. I had been so isolated. Uh, all the money was stuff that he had brought in. I had helped helped him run his business, but he managed all the money so I didn't have anything. And I realized like I need to be able to take care of my child but not sacrifice the time that I have with them because they're so young. And so I decided like I need to actually look at the virtual route. And that's when I found Upworkcom and it's what got me started as a virtual assistant. Until I learned everything I could about business operation management and was able to rebrand myself, I made over $100,000 on that website.
Speaker 2:It's super important, I love it, and so I'm always promoting it to people. If you want to get started and like I, I love it, and so I'm always like promoting it to people Like, if you want to get started, do it this way. This is how I was able to get started and now I built up a six figure business. I helped manage multiple seven figure businesses and it all came from that need of being like I want to actually be with my child, and still financially care for them and set a good example.
Speaker 1:And now, because I mean I have two kids and still financially care for them and set a good example, how do you do the work-life balance thing? Because I mean I have two kids Before we had kids. I've been an entrepreneur for a long time and I built different projects, stuff like that, and I've always been the type of what we're talking about at the beginning, of just the grinding. I have an idea, I have the project idea and I just I go for it. I have an idea, I have the project idea and I just I go for it.
Speaker 1:But now, with kids, I realized my, I can't grind as much, I can't work as hard. You know there's I need to figure out the like okay, this is work time, this is kid time and the business that I'm currently starting, and it's been about three years. The first year I thought, oh, I'm just going to grind it out, I'm going to get it all done. One-year-olds, first things, which I completely regret, obviously now. But, um, but yeah, how do you, how do you as a single mom, how do you? How do you deal with all of that, especially with a, you know, one-year-old, two-year-old?
Speaker 2:yeah, I'm very thankful that I had support with my mother.
Speaker 2:I had moved in with her when I left my ex and she provided me with so much assistance in caring for my child while I was working.
Speaker 2:It's like a tribe thing where we actually took care of the child together and it allowed me to do what I needed to do to build up the business. So I'd say like find some form of support network, whether that's a grandparent, a sibling or even, you know, utilizing temporary daycare. There's like short-term daycare, where you can drop your child off at, like, a play arena for a couple of hours and then pick them back up and during the time you could be working. What I do now is I set time in my calendar where I'm done working, that's it period done, and during the other times, if I'm not on a podcast or a client meeting, I'm in the family room with my children, and sometimes it is I will be working and we'll be watching a movie together. So I still have my laptop there, I'm still working, still being productive, but then at a certain time in the day, laptop gone so that I have actual dedicated time Because, like I said, you can always find more to do in your business.
Speaker 1:Yeah, there's always that needs to be done or added or fixed or support that you need to go answer. That's true. Have you ever had to deal with like imposter syndrome or anything that like, because I mean going through that entrepreneur kind of getting that whole thing started, never having zero experience? And because you were, were you mostly a stay-at-home mom at the beginning, so you were actually you weren't working in the business world at all, Is that right? So I can imagine that would have been pretty scary. I was working on some of his business, or so I can imagine that was that would have been pretty.
Speaker 2:That would have been pretty scary on some of his first step, getting out, putting yourself out there yeah, so it's still, it's an everyday battle. I think for most entrepreneurs is that there are these thoughts there that are kind of going to keep you living small. They're the small thoughts is what I call them where they're like oh, you shouldn't do that somebody's's already done that.
Speaker 1:It's not worth my time.
Speaker 2:Yeah, someone's already done it, but I've not done it. Yeah.
Speaker 1:That's true.
Speaker 2:But I've not done it and I'm a unique person and I have unique experiences, unique point of views, unique knowledge. No one else has my certain mixture of magic or whatever I want to go after, right, and so, while someone may have already been in the industry doing what I'm doing, they have their own little mixture of magic and it's going to attract people that need that magic from them, and my little mixture of magic is going to attract people that need that magic from me, right, and I'm doing a disservice by letting those small thoughts keep me living. Small because it means I'm not putting myself out there, I'm not helping people who need to be helped because I let fear get in the way, a fear that's irrational, a fear that's not there to keep me alive. It's just a fear that's like. You know what. You shouldn't do this because someone might make fun of you. Someone might.
Speaker 2:You know if you're Taylor Swift? You could be Taylor Swift, and there are still people who don't like you. You could be one of the most successful you know performing women in the world, and there are people who still won't like you. You could be one of the most successful you know performing women in the world, and there are people who still won't like you, and so what I say is, like you know, screw those people who don't like me. There's always going to be people like that, but there's going to be people who really need what I have to give, and so I'm going to ignore the small thoughts and I'm going to do big action instead and actually just start to do it prove those thoughts wrong. So when they go, who are you to be speaking on podcasts?
Speaker 1:I'll be like yeah, I'm the podcast guest queen. What do you mean? When I first started this podcast, I actually had the exact, exact similar thought of who am I to? Even first of all, who am I to think that I'm going to be able to do anything, to give advice or do anything Like what do I know? And then I just talked to myself, like Eric, you actually have done a decent amount of things, that you have skills, you can share those skills, you can talk about your own experience and uh, so I'm like, yeah, you know what? That's probably right, I probably can. And then, of course, it evolves to, uh, bring guests on, like you, and that's even better because it's like we have a platform now and you can share and, um, help people. That's nothing, the whole goal.
Speaker 1:And what would you say to a person where they're, they feel alone? Everybody around them is basically just not. You shouldn't be around them. But you can't really escape them in a way, because they're either your best friends or, like you know, maybe they're your siblings or parents or whatever, and you don't want to just shove them out of your life. But when it comes to supporting you and trying to, because maybe they have never been an entrepreneur and you are the first one in your family. You're trying to build something and they are just you. They're like you need to go to, you need a stable job, and why are you trying to build this? Why are you trying to do this? What would you say to that person?
Speaker 2:because I know that's a lot of people yeah, and there's always going to be someone who, like, is going to be the naysayer for your big dreams and entrepreneurship.
Speaker 1:Yeah, it's crazy.
Speaker 2:You have to be crazy to be an entrepreneur, I mean. But that's the fun in it. Like, yeah, okay, I could go work a normal job. Then I don't get to. You know, enjoy the comfort of my home. I don't get to be able to set up my schedule, to take a week off once a month just because I want to. I don't have that kind of power over what I get to do.
Speaker 2:But there are people who don't understand, they don't get it and even taking somebody who's been an employee all their life and try to change them into an entrepreneur, they still have this employee mindset of I have to say yes to everything. I can't narrow down, I have to. You know, whatever it may be, it's like look, you have a certain power as an entrepreneur that you don't have elsewhere. The issue does come with support. So what I do is I find it, I seek out support, I go and look at where the success is happening and I set myself at the table because I want to surround myself with incredibly successful people, even though sitting at the table I feel like an imposter. I feel like, well, these people are doing like seven and eight figures who?
Speaker 1:am.
Speaker 2:I to sit at this table with them. Well, these people are doing like seven and eight figures, so I might've sat at this table with them, right. But I know that by actually surrounding myself with those kinds of people, I'm accepting that into my life. I'm kind of gravitating that abundance to me. I am soaking up their knowledge, their experience. I'm getting to utilize my voice at the table, so I'm building my own confidence and reassurance. I'm networking with those groups as well, so I'm making relationships with incredibly successful people, because I know that by being around successful people I'm more likely that's why your Facebook group is so great.
Speaker 1:When you surround yourself with people, women can go over there and they can get away from the naysayers and get encouraged and um exactly and I'm guessing you have, like you said, live stream. Can you go into what you? What was the live stream about and what's the next one? That that, uh, like what? What do you hope? Where do you do on those live streams? I, I guess, is what I'm asking.
Speaker 2:Yeah, so the live streams are done by me and my business partner, jodi Stockton, and we talked today about how to work less and make more by aligning your life and work with your cycle. So essentially, taking that week off during menstruation cycles to actually rest and to start looking at your long-term goals and then what to do in each phase of the cycle to really set yourself up for success. Like the follicular, right after menstruation, we start to have a boost of energy, so it's really good for creating projects. Create three new projects that align with your long-term goal. The week after that is huge boost of energy and communication. So what we do there is we're like that's when you start launching your product, that's when you start networking with other people, because that's when you're in that area of power.
Speaker 2:The week after that is where we focus on detailed tasks of power. The week after that is where we focus on detailed tasks. They're not big thinking, big idea tasks, because we're starting to close off our work to allow ourselves to rest for the week after, and so it's really about really helping women align their lives and their works with their schedule, with their cycle, with their big goals, and really helping them see like, okay, I have been living in a traditional 24-hour cycle life but my body's on a 28-day cycle and I need to start living according to that and just testing it out and seeing like where I feel that I'm getting like a boost of energy, because I know if I rest this week, next week I'll have the energy to really churn out incredible products in psychology has helped you in terms of being able to help others and also understand what's actually going on emotionally and within you.
Speaker 1:know the brain and everything.
Speaker 2:Oh yeah. So I even took a class on how to like pick out lies as well. So it's like I got to actually understand how the brain works, how people work, what motivations and fears they have, what actually works with them or against them, and so I'm able to utilize that to really help my clients by going hey, this is coming up for you. Let's try and make this mindset adjustment because a lot of it, as entrepreneurs, our minds play a big role in it. We like to tell ourselves all these kind of ideas like I can't take the week off, when in all reality, you probably can. In fact, if you can't take the week off and your business continue to succeed, then maybe that's something to look at. Maybe you need to adjust your systems and your processes or, you know, delegate more efficiently so that you can take that week off, because you know should be taking time off.
Speaker 1:Especially as an entrepreneur, you need to enjoy what you're working so hard and not get burned out, because you know deep down that if you burn yourself out, you're you know that's worse because you're taking a such long at least for me, I'm taking a much longer break at that point, yeah, and I may, or I may not even pick the thing back up until a year later when, if I had managed my time better, I could have been taking breaks and utilizing that.
Speaker 1:I could have, um, probably finished the whole thing that probably would have been successful. Probably finished the whole thing that probably would have been successful. You mentioned coaching and into communities and courses and masterminds. Can you go into a little bit about what that means? What do you mean when you say you help businesses, you coach businesses on how to utilize masterminds and communities and stuff like that? What do you mean by that?
Speaker 2:So we really help entrepreneurs, business owners, fully create a course, a community, a mastermind.
Speaker 2:We help facilitate it, we help manage it, we build it completely out, and basically what that means is, if you're an entrepreneur, you likely have some incredible knowledge, some skill that you can turn into a product, and that product could be a low-priced product, it could be a high-end product.
Speaker 2:So we've created courses that range from anywhere from $17 to $25,000 and above, so you can actually have people come in and join year-long masterminds and have recurring revenue, where you just show up once a week to support this group of people and it covers all of your expenses, everything that you need to actually have your dream life. Instead of you know the normal traditional grind of things of serving one client at a time and, while that is wonderful that you can dedicate incredible time to one client and see huge growth in that one client it's not very scalable and so, in order to make a bigger impact with more people, courses, communities, masterminds are the way to go, especially in today's age after COVID, whereas like connection is so incremental to people's success and we've seen a lot of our students go we really love these courses, we really love this mastermind. I'm in but I kind of miss that in-person connection.
Speaker 2:So we created quarterly in-person events and facilitate that kind of connection for them as well, and what we've seen is we're creating really loyal clients who come back again and again. They spend over $100,000 and are still there paying more money to continue to be a part of this mastermind because they continue to see the value out of it. So one of the big things we do is we coach actual entrepreneurs and coaches on what to create their course or mastermind around how to actually create it. We help them create it so we'll actually do done for you creation. But a lot of it is that mindset first of oh, no one's going to want to pay $25,000 for my mastermind. Who wants to pay that when it's like I've literally sold one of those memberships for a client this week.
Speaker 2:So it's like it can actually happen. It's just we need to adjust our mindset to that it can be done. And then we go into well, let's make it happen, let's actually get it done, and then we start looking at how do we improve it, make it better, because learning is a consistently evolving experience. I have knowledge in actual curriculum development and classroom facilitation and what we've seen is each class is generally different than the next class and so finding a way to create a course that actually accommodates multiple learning styles has been incredibly beneficial as well, providing resources that make it more accessible to people. So it's those little touch-ups that we do that, you know, accelerate that kind of growth and satisfaction, and then our clients keep coming back for more.
Speaker 1:Do you guys do the advertising too, or create, how to add? How do you advertise a mastermind? Do you already need some sort of following or or something like that on your socials and stuff, or is there is? Is there like a, a method, I guess, because I've always been curious, because I've bought masterminds. Um, that's how I learned e-commerce and stuff back in the day and they were extremely helpful, very helpful. I mean, I was successful because of them and you know, I was in a Facebook group and it was great, great community and we're all paying to be in there and everything like that, and he would do a lot. The main guy would do lives and stuff. The way that I found him was off of his youtube channel that he was doing, and then he put together a mastermind for his subscribers. So I'm curious what is? What is the? How do you sell? How do you sell them? How do you advertise? What do you need beforehand?
Speaker 2:yeah. So you don't need a list. It's always good to have a list. If you don't have a list, you might as always good to have a list. If you don't have a list, you might as well get started on building one now, because while you may have a social following, that stuff's not guaranteed. I've seen people lose their social accounts and then therefore lose all of their following and don't have a list to back it up. So if you don't have a list built up, create an opt-in, start putting it out on your socials to get people onto your email list. But you don't need one to start selling a mastermind. You know people.
Speaker 2:You can likely reach out to people and say, hey, I am running this mastermind, it does this, this and this. Would you be interested in learning more? And then jump on a call with them and talk to them about it and realize that each call is an opportunity for you to learn. Not necessarily for you to go like, oh, I succeeded or failed, but it's an opportunity because the first call, they're going to start throwing out different objections as to why they may or may not be able to join, and then you'll start to learn like, oh, this person threw out this objection. I don't feel like I handled that objection very well, so let me figure out a way that I can handle that better on my next call and then just consistently improve your approach to how you're handling your consultation calls. What?
Speaker 1:are some, so that you can make that safe, based off your experience, to handle rejection like what, if you know you've done 20 calls, you've been rejected on all 20 of them, yeah are you keeping a?
Speaker 1:are you keeping like a list of notes of what are the most common things for every call and stuff like that? But how do you like mentally handle it? Because if you were a first time person then and you've never done this before, I could imagine I know, like for myself it would be, I might be hard on myself, I might take it more personally. How do you, how do you manage that?
Speaker 2:Yeah, so one of the things that I learned early on from a mentor of mine and I think it would really help your audience is that people don't give a damn about you. They don't care who you are. They really don't. They care about what it is that you can do to improve their life Right, can do to improve their life Right. So if we take out that personal element of it's not that they don't like me, it's that they think that whatever I'm offering can't change or improve their life then we're not looking at it as a good point.
Speaker 2:Don't like me. We're looking at it as a you know like what can I do differently? And so what I do after every call is that, while each call would take notes, but afterwards it's what went, well, what could have gone better and so, based off those, I start looking at okay, what can I do to adjust my next call?
Speaker 2:And just kind of look at it from a data perspective, like how comfortable were you on the call? Did you feel like you had to scramble to find answers to their objections? Did you feel like you didn't answer this part clearly? At what point did you feel like you lost them? You know, and in some cases it may be, that you need to go and get some training on how to be a better speaker, and so maybe you go and you learn that and you're like okay, now I feel more confident in speaking. So I know that that's likely not the problem with this offer. Maybe the offer isn't compelling enough.
Speaker 2:Maybe I need to add in a couple of things that really attach to the needs of my client, because I think a big thing with people in entrepreneurship is that we go I have this amazing product, I know people need it.
Speaker 2:Because I think a big thing with people in entrepreneurship is that we go I have this amazing product, I know people need it, so I'm going to sell this product to them. The problem is we're supposed to be selling a solution and generally the solution may contain your product, but it may not be what the person buys. Like, the person probably buys this other big idea solution from you, and you give them the product because you know this is what you need, but I'm selling you this. So it could be like I'm selling you how to be an incredible speaker, because you want to speak on stages and people are like, yeah, that's really great. And then you're like, ok, but in order to become a really great speaker, you need this product, and so then you give them the product that you've created, that you've sold them through this idea of become a better speaker, and this product may be how to have more confidence on stage, you know.
Speaker 2:But people are like I don't want to have more confidence on stage because I'm not even on stage, I can't see myself on stage. But if you say, become a better speaker, they're already in that mindset of I want to speak, I want to get better at it.
Speaker 1:So they're more compelled to that kind of product than that's yeah, because you're also giving them the emotional answer also within that. Because if they are not confident in speaking, they know that, but ultimately they do want to be on stage. You're solving a problem while also giving them that emotional type of problem solved also at the same time, right.
Speaker 2:And we're all emotional buyers. Everything that we buy is, for some side of like, solution to a problem essentially. Yeah, exactly Like. Even your cleaning wipes is a solution to a problem essentially.
Speaker 1:Yeah, exactly Like even your cleaning wipes is a solution to a problem.
Speaker 2:Yeah, I went to remind the.
Speaker 1:Commerce Masterclass, he said that you don't sell the facts, you sell the emotion. That's what you solve. Like I was selling headphones at the time and he's like listen, you don't sell that. Your headphones are this much battery life, this, you know, waterproof this stuff. You don't sell that. Your headphones are this much battery life, this, waterproof this stuff. You don't sell that, you sell. You'll get more time listening to that favorite thing without your thing dying. You'll be able to jump and swim in the water with these on. You're selling an experience and an emotion of feeling good, and once I tried that, like once that went off in my mind that was like absolutely first of all as a game changer for advertising.
Speaker 1:That was huge, and it was just then. Every other product that I made after that, instead of focused on the features, I focused on first like who, who uses this and what emotion are they feeling, and then how do I address those, while stringing in like the factual stuff, but change that to emotion, and it worked incredibly well. And I wouldn't. And I tried to apply it to like services too, but I'd never heard it come like the way that you put it, because that solves the service problem. Because with services, I found that it's harder just to go straight to the emotional. You have to tie it, and I actually tried that with what you mentioned, with the going on stage, because that would definitely work in terms of solving the emotion and having the practical added on. That was really good.
Speaker 2:Yeah, yeah. So I like to look at it from who are my people before they get the service or product? Where are they at in their lives? And I actually write out what they do in the morning at 8 am to be at. I actually pull, write out what they do in the morning, at 8 am, at 2 pm, like I actually pull out an agenda of like this is the person before my service and then after my service. This is what their day looks like and this is the day that they want. So I can look at this outline of a day and go, ok, based off what they, what this day would look like for them and what they actually want, I can use this kind of messaging in my sales to them and be like you're doing this when you really want this, and so I'm getting really specific. And that provides a deeper connection with people because they go oh, they actually know what I'm going through.
Speaker 1:Yeah, I do something similar where I'll go to a bar. This is just my routine, everybody's. But I'll go to a bar. This is just my routine, everybody's. But I'll go to a. I will sit at a bar and I'll get out my notepad and I'll try to put myself in the very it's very similar. I won't do, I haven't done the whole day yet. I should actually try that. That sounds really good.
Speaker 1:Um, and I have been having some trouble with the persona right now that I'm trying to figure out. But yeah, I'll sit there and I'll just think okay, exactly, I am this person now. What am I emotionally thinking? Am I stressed all day long because I've been working nine to five and I'm super stressed out? What am I feeling right now? And I would go down the list and I'll just add all the different things, and that helps a ton.
Speaker 1:Before you even approach the advertising part, before you even do the creative, do the persona first. It's probably the best tip that at least a beginner you could give yeah, okay, well, what does the future look like for you this year? What's some goals so that we can touch base, maybe at the end of the year? Do another episode, um, if you're open to it and to see where you are, what, what's the future look like and where can uh the, where can the women in the audience find you? What's the like, what's the best way if they want to connect? Um the facebook group, I'm sure would be great. I can add links and all that stuff.
Speaker 2:Um yeah, yeah, so this year my goal is to get on to 50 podcasts. I have already done you're on a good track so far this year, so we're yeah already checking on a good roll. Um, I wanted to do three virtual summits. I've already done one and I want to speak on one public stage which I may or may not put on myself.
Speaker 2:We're kind of throwing around the idea of maybe doing a women's retreat and actually putting on an event, yeah, and so if you're interested in learning more, you can find me at managedbymagiccom, where you get a free consultation call.
Speaker 1:Is the Facebook group linked to that? Yeah, just kind of see where you're at in your life and where you want to go, okay, cool.
Speaker 2:Yes, it will be on managedbymagiccom as well, so you can go in there and find our Facebook group. Join for free. We do free weekly live calls on various topics to really help you build your dream life. Thank you so much for joining me on this great episode.
Speaker 1:I thought it went really well. It was very fascinating to get to know you and I think the audience is really going to be thrilled about it. Love to have you back on at some point, maybe near the end of the year. Maybe next year we can see where things are. Uh, thank you so much. Have a good one, thanks, thank you, you too.
